نقشه گرمایی دوربین مداربسته یا heat map و قیمت

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تکنولوژی موجود در دوربین های تحت شبکه نسل جدید هایک ویژن آنها را به ابزاری جهت تجزیه و تحلیل رفتار مشتری و درک الگوهای رفتاری آنها در هنگام ورود به یک مرکز تجاری تبدیل نموده است. بدین وسیله قابلیت نقشه گرمایی دوربین های مداربسته IP (هیت مپ) اطلاعات ارزشمندی از نقاط پر رفت و آمد در اختیار کاربران قرار می دهد. با ما همراه باشید تا با طریقه عملکرد Heatmap، مزیت نقشه حرارتی و قیمت دوربین heat map آشنا شوید.

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نحوه عملکرد Heatmap هایک ویژن

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تکنولوژی به کار رفته در دوربین های حرارتی، مسیر حرکتی و رفتاری مشتریان را در طول زمان ثبت می کنند. اطلاعات به دست آمده از این الگوی رفتاری به صورت نمودار زمانی و آمار مکانی در طیف رنگی مختلف قرمز، آبی، سبز، زرد و … نمایش داده می شود.

هر کدام از این رنگ ها با توجه به پارامترهایی که قبلا در نرم افزار تعریف شده است، معنا می شوند.

به عنوان مثال رنگ قرمز نشان می دهد که تراکم جمعیت و بازدید در آن نقطه از همه بیشتر است. رنگ آبی نشان می دهد در آن نقاط کمترین بازدیدها صورت گرفته.

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علاوه بر نمایش آماری به صورت نقشه، نمودارهای روزانه، هفتگی و ماهانه نیز ارائه می شود. نمودار روزانه تراکم جمعیت در هر ساعت را نشان می دهد. اما نمودار هفتگی و ماهانه تراکم جمعیت در هر روز را نشان می دهد.

به این ترتیب اعداد به دست آمده در هر ساعت و هر روز می تواند در بهبود خدمات کمک کند. بنابراین مشخص می شود نیرو ها در چه ساعاتی در چه روزهایی در هفته و در چه مکان هایی بهتر است بیشتر حضور یابند. همچنین می توان تعیین کرد، محصولات مورد نظر در کدام قسمت های بخش تجاری چیده شوند.

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دقت کنید که دوربین های heat map نشان دهنده نقشه حرارتی مربوط به تراکم رفت و آمد است. این دوربین ها هیچ ربطی به دوربین termal ندارد.

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کاربرد Heat Map (هیت مپ)

به وسیله این قابلیت می توان نقاط پر تردد یک مکان تجاری را شناسایی نمود. این امر تاثیر زیادی بر مدیریت و نحوه چیدمان اجناس در نقاط مختلف یک فروشگاه دارد. به طوری که می توان کالاها را در نقاطی جای داد که رفت و آمد بیشتری داشته و در معرض دید مشتریان است. بدین ترتیب داشتن اطلاعات دقیقی از میزان تردد و نیز الگوهای رفتاری مشتریان در بخش های مختلف یک مرکز تجاری یا فروشگاه می تواند تاثیر بسزایی در نحوه مدیریت و نظارت بر اجناس و خدمات ارائه شونده مطابق با نیاز مشتریان داشته باشد.

زمانی که یک دوربین هایک ویژن با قابلیت Heatmap را در فروشگاه خود نصب می کنید به راحتی می توانید شلوغ ترین بخش فروشگاه را تشخیص دهید. در نتیجه متوجه می شوید هنگامی که مشتریان وارد فروشگاه شما می شوند به کدام بخش بیشتر علاقه مندند و چرا. این قابلیت تنها در دوربین فیش آی به دلیل زاویه دید گسترده وجود دارد.

در ادامه با برخی از ویژگی های دوربین مداربسته فیش آی (چشم ماهی) و قیمت آن آشنا خواهید شد.

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قیمت دوربین چشم ماهی heat map

[/fusion_title][/fusion_builder_column][fusion_builder_column type=”1_2″ type=”1_2″ layout=”1_2″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” hover_type=”none” border_color=”#e5e5e5″ border_style=”solid” border_position=”all” box_shadow=”yes” box_shadow_blur=”7″ box_shadow_spread=”-2″ box_shadow_color=”#e5e5e5″ box_shadow_style=”” background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ first=”true” last=”false” border_radius_top_left=”7″ border_radius_top_right=”7″ border_radius_bottom_right=”7″ border_radius_bottom_left=”7″ padding_top=”10″ padding_right=”10″ padding_bottom=”25px” padding_left=”10″ box_shadow_vertical=”5″ box_shadow_horizontal=”5″ border_sizes_top=”1″ border_sizes_bottom=”1″ border_sizes_left=”1″ border_sizes_right=”1″ spacing_right=””][fusion_imageframe image_id=”19938|full” max_width=”300px” style_type=”” blur=”0″ stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”” linktarget=”_self” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]https://hikvision.center/wp-content/uploads/2020/12/DS-2CD6362F-IVS.jpg[/fusion_imageframe][fusion_separator style_type=”none” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” top_margin=”10″ /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

دوربین 3 مگاپیکسلی هایک ویژن مدل DS-2CD6332FWD-IS

مشخصات:

نوع تکنولوژی: تحت شبکه (IP)
مدل و کاربرد: چشم ماهی، داخلی/خارجی
رزولوشن تصویر: 3 مگاپیکسل
لنز: 1.19mm
میزان دید در شب: 15 متر
جنس بدنه: فلزی
دیگر قابلیت ها: دارای نقشه گرمایی Heat Map هایک ویژن، قابلیت 3D DNR (کاهش نویز دیجیتالی سه بعدی)

[/fusion_text][fusion_button link=”https://hikvision.center/product/%d9%82%db%8c%d9%85%d8%aa-%d8%af%d9%88%d8%b1%d8%a8%db%8c%d9%86-3-%d9%85%da%af%d8%a7%d9%be%db%8c%da%a9%d8%b3%d9%84%db%8c-%d9%87%d8%a7%db%8c%da%a9-%d9%88%db%8c%da%98%d9%86-%d9%85%d8%af%d9%84-ds-2cd6332fw/” text_transform=”” title=”” target=”_self” link_attributes=”” alignment=”center” modal=”” color=”default” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” border_radius=”” border_color=”” border_hover_color=”” size=”” stretch=”default” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]مشاهده قیمت دوربین Heat map[/fusion_button][/fusion_builder_column][fusion_builder_column type=”1_2″ type=”1_2″ layout=”1_2″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” hover_type=”none” border_color=”#e5e5e5″ border_style=”solid” border_position=”all” box_shadow=”yes” box_shadow_blur=”7″ box_shadow_spread=”-2″ box_shadow_color=”#e5e5e5″ box_shadow_style=”” background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ first=”true” last=”false” border_radius_top_left=”7″ border_radius_top_right=”7″ border_radius_bottom_right=”7″ border_radius_bottom_left=”7″ padding_top=”10″ padding_right=”10″ padding_bottom=”25px” padding_left=”10″ box_shadow_vertical=”5″ box_shadow_horizontal=”5″ border_sizes_top=”1″ border_sizes_bottom=”1″ border_sizes_left=”1″ border_sizes_right=”1″ spacing_right=””][fusion_separator style_type=”none” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” alignment=”center” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” top_margin=”10″ /][fusion_imageframe image_id=”19938|full” max_width=”300px” style_type=”” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”” linktarget=”_self” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]https://hikvision.center/wp-content/uploads/2020/12/DS-2CD6362F-IVS.jpg[/fusion_imageframe][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]

دوربین 6 مگاپیکسلی هایک ویژن مدل DS-2CD6362F-IVS

مشخصات:

نوع تکنولوژی: تحت شبکه (IP)
مدل و کاربرد: چشم ماهی، خارجی و داخلی
رزولوشن تصویر: 6 مگاپیکسل
لنز: ثابت – (1.27 mm)
میزان دید در شب: مادون قرمز IR با برد 15 متر
درجه محافظت: IP66
دیگر قابلیت ها: دارای نقشه گرمایی Heat Map هایک ویژن، قابلیت 3D DNR (کاهش نویز دیجیتالی سه بعدی)

[/fusion_text][fusion_button link=”https://hikvision.center/product/%d9%82%db%8c%d9%85%d8%aa-%d8%af%d9%88%d8%b1%d8%a8%db%8c%d9%86-6-%d9%85%da%af%d8%a7%d9%be%db%8c%da%a9%d8%b3%d9%84%db%8c-%d9%87%d8%a7%db%8c%da%a9-%d9%88%db%8c%da%98%d9%86-%d9%85%d8%af%d9%84-ds-2cd6362-2/” text_transform=”” title=”” target=”_self” link_attributes=”” alignment=”center” modal=”” color=”default” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” border_radius=”” border_color=”” border_hover_color=”” size=”” stretch=”default” icon=”” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””]مشاهده قیمت دوربین هیت مپ[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” border_style=”solid” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_blend_mode=”none” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ type=”flex”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” hover_type=”none” border_color=”” border_style=”solid” border_position=”all” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ box_shadow_color=”” box_shadow_style=”” background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_type=”regular” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ first=”true” last=”true” border_sizes_top=”0″ border_sizes_bottom=”0″ border_sizes_left=”0″ border_sizes_right=”0″][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ before_text=”” rotation_text=”” highlight_text=”” after_text=”” content_align=”right” size=”2″ font_size=”” animated_font_size=”” line_height=”” letter_spacing=”” text_color=”” animated_text_color=”” highlight_color=”” style_type=”none” sep_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” fusion_font_variant_title_font=””]

مزیت نقشه حرارتی heat map

بهره‌گیری از heat map برای نحوه چیدمان کالا ها و تعیین محل های پرتردد و کم تردد در فروشگاه ها
زمانبندی و برنامه ریزی برای فروش کالا ها، تبلیغات و نمایش محصولات در مکان های پر فروش
تغییر دکوراسیون فروشگاه برای بازدید بیشتر افراد در بخش های پر رفت و آمد

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بررسی مفید بودن بنر تبلیغاتی با کمک نقشه گرمایی

ممکن است شما یک بیلبورد تبلیغاتی را در فروشگاه خود جانمایی کرده باشید. پس از مدتی به دنبال میزان تاثیر و اثربخشی آن بر افراد هستید. برای فهمیدن این امر می توانید به سراغ نقشه هیت مپ بروید. با کمک heat map می توانید میزان توقف و تعداد افرادی که مقابل بیلبورد تبلیغاتی شما توقف می کنند را به صورت آماری به دست بیاورید. هر چه نقشه گرمایی دوربین مداربسته ، مقابل بیلبورد قرمزتر باشد به این معنی است که تبلیغات شما اثربخش و موفقیت آمیز بوده است.

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